Lotuss Stores (Malaysia) Sdn Bhd (Lotus’s Malaysia), formerly known as Tesco Stores (Malaysia) Sdn Bhd, helps spread the joy this Ramadan and Hari Raya season through the second installment of the Prihatin Initiative.

First carried out in 2020, the Prihatin Initiative is a mall-based corporate social responsibility initiative that sees the collaboration between Lotus’s stores, mall tenants, and suppliers as well as non-governmental organizations to help positively impact the underprivileged communities.

For the second installment of the Prihatin Initiative, RM100 worth of vouchers were distributed through 15 Lotus’s stores namely Lotus’s Kota Bahru, Mergong, Sg Petani Selatan, Kulim, Seberang Jaya, Lumut, Mutiara Damansara, Ara Damansara, Cheras, Setia Alam, Selayang, Nilai, Seremban Jaya, Melaka and Setia Alam to 5,000 Food Aid Foundation’s beneficiaries.

Through the RM100 vouchers, beneficiaries were able to enjoy RM50 off Lotus’s Own Brand items purchases, RM30 off clothing purchases in Lotus’s mall tenants’ shops as well as RM20 off XES Shoes purchases.

“We know that it has been challenging for many and especially the underprivileged community ever since the start of the Covid-19 pandemic. Many have seen their rice bowls negatively impacted during the implementation of the first Movement Control Order and have not recovered since then,” said Lotus’s Head of Malls, Antony Spillett.

“The Prihatin Initiative 2.0 was developed with Hari Raya celebrations in mind. By partnering with our clothing and shoes mall tenants, we were not only able to help them with their food-based needs through the RM50 vouchers on Lotus’s Own Brand purchases but also managed to help them with new clothing and shoe purchases for the big day,” he continued.

Distribution and redemption of the Prihatin Initiative 2.0 vouchers have concluded as of early May 2021.

Meanwhile, the first installation of the Prihatin Initiative aided some 6,000 underprivileged B40 students from 21 of Lotus’s Adopted School Programme. Through Prihatin Initiative 1.0, selected students were given meal coupons which they can redeem from any Lotus’s food courts nationwide. Throughout this initiative as well, the students and their families also received additional essentials such as rice, cooking oil, hot beverages and the likes that were provided by Lotus’s, mall tenants and suppliers.

Prihatin Initiative 1.0 ran from December 2020 to February 2021.

Lotuss Stores (Malaysia) Sdn Bhd (Lotus's Malaysia), yang sebelumnya dikenali sebagai Tesco Stores (Malaysia) Sdn Bhd, telah membantu menyebarkan kegembiraan semasa bulan Ramadan dan Syawal melalui program Inisiatif Prihatin yang kedua.

Pertama kali dianjurkan pada tahun 2020, Inisiatif Prihatin adalah inisiatif tanggungjawab sosial korporat yang melihat kerjasama antara cawangan-cawangan Lotus’s, bersama penyewa-penyewa pasaraya dan pembekal-pembekal Lotus’s serta organisasi bukan kerajaan (NGO) untuk membantu golongan-golongan kurang bernasib baik di dalam komuniti.

Untuk Inisiatif Prihatin 2.0, baucar bernilai RM100 diedarkan melalui 15 stor Lotus’s iaitu Lotus's Kota Bahru, Mergong, Sg Petani Selatan, Kulim, Seberang Jaya, Lumut, Mutiara Damansara, Ara Damansara, Cheras, Setia Alam, Selayang, Nilai, Seremban Jaya, Melaka dan Setia Alam kepada 5,000 penerima bantuan Food Food Foundation.

Dengan baucar RM100 tersebut, para benefisiari dapat menggunakannya untuk pembelian Barangan Berjenama Lotus’s dengan harga RM50, pembelian pakaian di kedai-kedai pakaian pasaraya Lotus’s (RM30) dan juga pembelian kasut di kedai XES Shoes (RM20).

“Kami tahu bahawa situasi sekarang amatlah mencabar terutamanya untuk golongan yang kurang mampu kerana wabak Covid-19 yang berlarutan ini. Ramai yang telah mendapat impak negatif sejak pelaksanaan Perintah Kawalan Pergerakan pertama dan masih belum pulih lagi,” kata Ketua Pasaraya Lotus’s, Antony Spillett.

"Inisiatif Prihatin 2.0 ini pula dirancang untuk perayaan Hari Raya tahun ini. Dengan bekerjasama dengan penyewa-penyewa kedai di pasaraya kami, kami bukan sahaja dapat menolong mereka dengan keperluan makanan mereka melalui baucar RM50 untuk pembelian Barangan Berjenama Lotus’s tetapi juga dapat membantu mereka dengan pembelian pakaian dan kasut baru untuk menyambut tahun baharu Syawal.”

Pengagihan dan penebusan baucar Inisiatif Prihatin 2.0 telah berakhir pada awal Mei 2021, tepat masanya untuk sambutan Hari Raya.

Sementara itu, Inisiatif Prihatin yang pertama telah membantu kira-kira 6,000 pelajar B40 kurang mampu dari 21 Program Sekolah Angkat Lotus’s. Melalui Inisiatif Prihatin 1.0, pelajar terpilih diberi kupon makanan yang dapat ditebus dari mana-mana medan selera Lotus’s di seluruh negara. Sepanjang inisiatif ini juga, para pelajar dan keluarga mereka juga mendapat barang keperluan rumah tambahan seperti beras, minyak masak, minuman panas dan sejenisnya yang disediakan oleh Lotus’s, penyewa pasaraya dan pembekal.

Inisiatif Prihatin 1.0 berlangsung dari Disember 2020 hingga Februari 2021.