23 May 2021
Lotuss Stores (Malaysia) Sdn Bhd (Lotus’s Malaysia), formerly known as Tesco Stores (Malaysia) Sdn Bhd, helps spread the joy this Ramadan and Hari Raya season through the second installment of the Prihatin Initiative.
First carried out in 2020, the Prihatin Initiative is a mall-based corporate social responsibility initiative that sees the collaboration between Lotus’s stores, mall tenants, and suppliers as well as non-governmental organizations to help positively impact the underprivileged communities.
For the second installment of the Prihatin Initiative, RM100 worth of vouchers were distributed through 15 Lotus’s stores namely Lotus’s Kota Bahru, Mergong, Sg Petani Selatan, Kulim, Seberang Jaya, Lumut, Mutiara Damansara, Ara Damansara, Cheras, Setia Alam, Selayang, Nilai, Seremban Jaya, Melaka and Setia Alam to 5,000 Food Aid Foundation’s beneficiaries.
Through the RM100 vouchers, beneficiaries were able to enjoy RM50 off Lotus’s Own Brand items purchases, RM30 off clothing purchases in Lotus’s mall tenants’ shops as well as RM20 off XES Shoes purchases.
“We know that it has been challenging for many and especially the underprivileged community ever since the start of the Covid-19 pandemic. Many have seen their rice bowls negatively impacted during the implementation of the first Movement Control Order and have not recovered since then,” said Lotus’s Head of Malls, Antony Spillett.
“The Prihatin Initiative 2.0 was developed with Hari Raya celebrations in mind. By partnering with our clothing and shoes mall tenants, we were not only able to help them with their food-based needs through the RM50 vouchers on Lotus’s Own Brand purchases but also managed to help them with new clothing and shoe purchases for the big day,” he continued.
Distribution and redemption of the Prihatin Initiative 2.0 vouchers have concluded as of early May 2021.
Meanwhile, the first installation of the Prihatin Initiative aided some 6,000 underprivileged B40 students from 21 of Lotus’s Adopted School Programme. Through Prihatin Initiative 1.0, selected students were given meal coupons which they can redeem from any Lotus’s food courts nationwide. Throughout this initiative as well, the students and their families also received additional essentials such as rice, cooking oil, hot beverages and the likes that were provided by Lotus’s, mall tenants and suppliers.
Prihatin Initiative 1.0 ran from December 2020 to February 2021.