S
Simple
We stand for affordable good quality for all, a delightful choice none can miss.
M
Motivated
We are motivated to deliver satisfaction and happiness via our products.
A
Agile
We continuously strive to create a positive impact to Malaysians.
R
Responsible
We keep our brand promises (happy to refund or replace any product which falls below the high standard you expected) and we ensure our products are made to the strictest and highest standards with full consideration for our customers and the environment.
T
Transformative
We constantly innovate to anticipate and satisfy our customers' needs.
